Yes, this is the town of the Running of Bulls, one of the most famous events in all the country. Great American writer Ernest Hemingway loved Pamplona for this spectacle which is part of the popular festival of Sanfermines, as he loved bullfighting in general, and this town is one of its centers.
But also if you shouldn't like to participate in something so spectacular as mentioned above, this well cared-for northern-spanish town certainly has something interesting to offer. Its very well conserved historical center for instance, or the picturesque mountain ranges of the region Navarra, with some of the most original folklore of all Spain. And to the gourmets it won't be anything new if I tell you that here are growing some really fine wines ...